How Clothes Should Fit
Legal · Updated November 13, 2026

Privacy policy.

Plain answers on what happens when you read our guides, upload a mirror photo to Fit Check, or write to us.

Summary

You do not need an account to use How Clothes Should Fit. We do not run advertising networks, sell personal data, or keep photos you upload to Fit Check.

Photos uploaded to Fit Check

When you choose a photo on /fit-check, your browser shrinks it on your device (to at most 1,100 pixels on the longest side) before anything is sent over the network.

  • Transient in-memory processing only: The resized image is sent over HTTPS to our server and forwarded in memory to an AI vision model (via OpenRouter) solely to generate your garment fit findings and pin positions.
  • Never stored permanently: We do not write your photo to disk, object storage, or any database. Once the response is returned to your browser, our server discards the image from memory.
  • Never sold or used to train models: Your photos are never shared with data brokers, sold to third parties, or used by us to train machine learning models.

Rate-limiting cookies and connection limits

To keep Fit Check free without requiring sign-up, two lightweight safeguards apply when you submit a photo:

  • fit_check cookie: An HTTP-only, first-party cookie storing only today’s date and how many checks your browser has used (up to 5 per day). It expires automatically after 24 hours and contains no personal identifier.
  • Short-lived IP counter: Our server holds recent request timestamps per IP address in memory for up to one hour to slow automated scripts, then clears them.

Answers you select in the Fit Quiz and selections in the Tailor tool run entirely in your browser.

First-party analytics

We use self-hosted first-party analytics (served from fast.il.ly) to measure aggregate traffic, top guides, and referrals so we know which pages help readers.

  • It sets first-party identifiers (ml_vid for visitor continuity and ml_sid for the current session) scoped to howclothesshouldfit.com.
  • We do not use Google Analytics, Meta pixels, cross-site ad trackers, or third-party behavioral profiling, and we never sell analytics data.

Email correspondence

If you email team@howclothesshouldfit.com, we receive your email address and whatever you include in your message. We use that information only to read and reply to your note.

Your rights and contact

Depending on where you live (including the EEA, UK, Switzerland, and California), you have the right to ask what personal data we hold about you and ask us to correct or delete it. Because we do not keep user accounts or Fit Check photos, the only personal data we ever hold is email correspondence if you wrote to us. You can clear fit_check, ml_vid, and ml_sid at any time in your browser settings.

Questions or deletion requests? Email team@howclothesshouldfit.com.